Responsive. Committed. Professional.
Tracey Carr
Founder and CEO
Lifetime entrepreneur with experience working with FTSE 100 boards. Excels at product development, team building and innovation. Work has been endorsed by the Secretary of State and Tracey led the eco-shaper team to achieve the coveted Seal of Excellence award from the European Innovation Council.
Dean Hannant
CPO
Global experience in digital transformation including McKinsey. Skilled in strategic value consulting sales and marketing. Leadership roles at Oracle, Stibo Systems, and Blue Prism. Demonstrated ability to build teams, manage complex projects, and generate significant business impact.
Edna Goh
CSO
Experienced sustainability strategist and impact leader with 14+ years advising financial institutions on Net Zero roadmaps, ESG frameworks, and technology-driven solutions to accelerate the transition to a sustainable future.
Adrian Cox
CTO
Technical leader with 25 years of experience leading complex software systems. Corporate experience as well as successful exits for start-ups across defence, media, and finance. Contributed to early Linux development and recently built a live mobile auction platform.
Sprout
AI SUSTAINABILITY CONSULTANT
Designed and built by Kapil. Trained on eco-shaper’s proprietary taxonomy and methodology library, supervised end to end by qualified sustainability professionals. Sprout works on finalised, locked datasets; explaining verified results, drafting report narrative, and personalising client communication. By design, Sprout has never delivered a recommendation that wasn’t pre-validated by a qualified human.
Marc Teerlink
AI Strategy
Director
Experienced strategist, growth leader and innovation executive and board director representing Private Equity and Venture Capital entities with a 25+ year career holding pivitol roles in renowned firms such as SAP and IBM and was previously Chief Strategist at IBM Watson.
Colin Davies
Australian
Lead
General Manager. Regen Strategic. Australia. An environmental scientist and ESG professional with over 20 years of diverse experience in resources, infrastructure and industrial projects across Australia, Europe and South-East Asia. Master of Science in Environmental Management and Sustainable Development. Exemplar Global Certified Lead Environmental Auditor.
Mariem Helmy
Senior Full Stack
Engineer
Senior full stack developer with 15 years’ experience building complex internet and mobile applications. Has been the sole architect of eco-shaper’s product user interface — every screen, every interaction, every workflow that clients use day to day.
Guy Tritton
barrister
Barrister specializing in IP, IT, Tech, and Commercial law. Author of the leading IP law text in Europe (6th edition). Named IP Barrister of the Year 2023 by Legal 500. Scientific and programming background, also a highly rated mediator. Appeared in major courts including the UK Supreme Court and European Court of Justice.
Neil Everton
Director Dev Ops
Senior engineer responsible for eco-shaper’s DevOps, security, and platform infrastructure. Deep specialism in serial communications, data compression, and database architecture. Leads the rigorous analysis of APIs, database structure, and customer security that underpins the platform’s audit-grade integrity.
Lucy Smith
Marketing Lead
Marketing leader running eco-shaper’s end-to-end go-to-market strategy; product positioning, demand generation, and customer engagement across UK, US and Australian markets. Holds a Master’s in Marketing. Fluent in Spanish. Owns the HubSpot stack and leads the team’s outbound, content, and brand campaigns.
Kapil Jayaraju
AI Lead
Creator of Sprout. General Artificial Intelligence & Machine Learning, Developing vertical AI for sustainability. Extensive experience in Python, R, SAS, and SQL, focusing on Data Analytics. Master’s in Artificial Intelligence.
Jigar Dhabalia
Regional GHG
Accuracy Lead
Sustainability leader with a Master’s in Corporate Sustainability and 30 years of industrial experience in the energy sector. Authority on GHG Protocol methodology and the architect of eco-shaper’s regional emission factor library, now covering 129,000+ factors across global markets.
Simon Zutshi
investor
relations
Experienced investor, successful entrepreneur and best-selling author. Widely recognised as one of the top wealth creation strategists in the UK. Founder of Crowd Property, the UK’s largest peer to peer property lending network.
Grace Phelan
Director of Customer and Partner Relations
A strong background in business development and customer relations. Led the eco-shaper Australia launch and heads up Partnerships. With a focus on building the relationships that turn early conversations into lasting commercial partnerships. From first contact to long-term account, Grace makes sure every customer and partner feels properly looked after.
Lesley Streatfield
Brand
Manager
Brand strategist and designer responsible for eco-shaper’s visual identity across web, product, and investor materials. Translates complex sustainability and technical content into clear, distinctive design. Experienced across brand systems, digital campaigns, and the cohesive storytelling that gives eco-shaper its voice.